Amy's revenge: Annabel, Laila and now Matthew. Miss Universe GB 2013 might not win I'm A Celebrity Get Me Out Of Here, but she is having the last laugh, says Jim Shelley

Amy Willerton has virtually no chance of winning I’m A Celebrity, Get Me Out Of Here compared to Joey Essex or Kian Egan.

But it looks as if she is playing the largest part in determining the fate of the other competitors in this year’s show.
Three of the four contestants to be voted out of the jungle (Annabel Giles, Laila Morse and now Matthew Wright) were the ones to take heavily against her and the other, Lucy Pargeter, could well follow having gained what was surely only a temporary stay of execution after making up with Amy and surviving at the expense of Vincent Simome, who proved to be a disappointment - a poor man's Gino D'Acampo.

For some reason, female contestants such as Annabel Giles, Laila Morse, Lucy Pargeter and Rebecca Adlington (right) have taken against poor Amy Willerton, GB's Miss Universe candidate and I'm A Celebrity pin-up

The most surprising eviction - and the one that most supports the idea that the first few votes have revolved around Amy - was that of Laila 'Mo' Morse.
In theory Laila Morse appeared to have been a popular figure both in the camp and with the public thanks to her no-nonsense manner, her ‘maternal’ role and following with fans of EastEnders.
She also tackled her Bushtucker Trial with great aplomb and good humour, wearing a pair of see-through trousers with a large snake inside and letting crocodile lie on top of her – even if it was not quite the ‘seven foot’ monster that she later claimed.

But, following on from Annabel Giles the night before, ‘Mo’ duly became the second celebrity to be voted out by the public.
Their accents couldn’t be more different but Morse and Giles had one thing in common. They had both relentlessly attacked ‘poor Amy’, savaging her for concealing her concealer; deriding her for being lazy and aloof; and above all, accusing her of committing that cardinal sin of all Reality TV show - ‘playing a game’.
Now they appear to have paid the price.

Like many of the other camp-mates, Laila 'Mo' Morse spent the last few days slagging off Amy Willerton for the way she had concealed her concealer and was 'playing a game.' But she paid the price by being voted off by the public

Whilst it’s unlikely that the voters (most of whom are young or female) will actually choose Amy as this year’s winner over Joey or Kian, they clearly haven’t taken kindly to what Willerton has described as more ‘cattiness’ than she has ever seen in all her time in pageants. (That’s beauty pageants, not jousting and so on.)
Giles clearly took exception to WIllerton (in her role as the 'third saviour') telling Kian and Joey that she did not particularly want immunity from the first vote, and that she wanted to go on holiday with her daughter.
'It's just a lie,' she whined to Morse and Matthew Wright, without ever explaining why Willerton would make up such a claim.

Laila Morse (insert) expresses her remorse at the way she, Annabel Giles and Matthew Wright had been hiding in the bushes, whispering about the way Amy Willerton was, of all things, a 'back-stabber'. Now two of them have gone

‘I don’t know why Amy would wish me ill,' Giles sobbed later on. 'I can't think of a polite, decent and politically correct way of saying it. But when you're on to someone, they usually know don’t they ?'
The public knew who they believed - or didn't care - and voted her out.
‘I’ve decided to sacrifice myself on the altar of truth and integrity ' Giles later insisted, perhaps unwisely quoting disgraced politician Jonathan Aitken and conveniently ignoring the fact that it was the public who had decided she should be 'sacrified.'

In case viewers weren't feeling enough sympathy for the way she was being picked on, a tearful Amy Willerton opened up her heart to Rebecca Adlington and asked her to reach out to Lucy Pargeter - all while wearing just a hat and a bikini, naturally

Laila Morse meanwhile resorted to type and her character in EastEnders.
'I know people like her back outside, do you know what I mean?' she growled, as if they were all in Walford nick. 'What they aim for, they go and get, and they stab people in the back to get there. I’m 'olding my tongue but when I get out I’m go to f**king tell her.'
After they saw that her idea of 'holding her tongue' seemed to mostly consist of a barrage of swear words about the beatific Amy, the public decided that she was next for the chop.

Grin and bare it: after Lailia and Annabel were voted out, Lucy Pargeter could be next to pay the price for bitching up 'poor Amy'

Amy's enemies were dropping faster than an Agatha Christie novel.
It all suggested one thing: Lucy Pargeter and Matthew Wright were next.
Sure enough, Matthew Wright went in a joint eviction with Vincent Simone.
Wright's meanness towards the relatively harmless, placid pin-up was compounded by the lack of chivalry he demonstrated and the fact he couldn't even excuse himself on the grounds of jealousy, like most of what Amy diplomatically described as the 'older' women.
‘I hope to God I don’t have to stay with her another 24 hours,' he sucked up to Mo, describing Amy as a 'backstabber' which was a bit rich as he was hiding in the bushes whispering at the time.
'Indulgent' was one of the nicer things he had to say about her.

An outbreak of peace in the war between Pargeter and Willerton negotiated by Rebecca Adlington is unlikely to save the acid-tongued Emmerdale harridan for long

Pargeter may inadvertently won herself one more night by making up with Amy after the intervention of Rebecca Adlington as 'peacemaker' but having bitched about her for the first two weeks, ultimately she won't last long. After all, she doesn’t bring much else to the party – besides being nasty to Amy.
I wouldn't be surprised if Adlington followed, having been unable to overcome her own insecurities about her looks and unhappy childhood memories being compared to girls like Amy when first confronted with her in the camp. The sight of a debate between a valiant Olympic gold medalist debating the ethics of beauty contests with the shiny-haired Miss Universe UK candidate was at best a mismatch and at worst unbecoming, especially when Rebecca started whining 'she's got these push-up bras...Why can't she just be a normal girl?' - the implication being that somehow she wasn't.
By the time Morse felt the need to reassure her 'you are beautiful - much better than her', it had all become rather ridiculous considering we were dealing with grown adults, not school children.

Laila Morse's Bushtucker Trial was not enough to save her from viewers unimpressed by the way she had picked on Amy - even though it included letting 'a seven foot crocodile' lie on her

As for the others, Alfonso and Steve Davis have disappointed and whilst it would be nice to think that David Emanuel could cause an upset, the fact is, the cliché is NOT ‘Nice Guys Finish First.’

So, as we could have predicted from the beginning, it will come down to a showdown between the good-natured former Westlife pin-up and the loveable TOWIE simpleton.
Otherwise, so far this year’s I’m A Celebrity has been all about Amy.